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colors

Colors have a powerful effect on our emotions. And these emotions play a major role in how we behave as consumers. Brand color psychology provides a framework for understanding how and why we interact with the brands in our lives.

#124B7C
#F9B101
#E1261D
#0A1023
#C5C7CE
#F5F8FF
FONTS

Picking the right font is key to having a good website design, whether your site is a portfolio, a blog, a web store, or a huge corporation website.

In fact, typography makes up about 90% of website content.

Primary

Clarendon

Secondary

Avenir LT

Tertiary

Artely Inks

typography

Typography is another way in which you create a specific style for your web design.

Display 1

Display 2

Display 3

Display 4

Display 5

Display 6

Featured One

Featured Two

Featured Three

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

I'm a paragraph

I'm a blue paragraph

I'm a big paragraph

I'm a white big paragraph

rich text element

A design isn’t finished when there is nothing more to add, but when there is nothing left to take away.

Heading One Avenir

Heading Two Avenir

Heading Three Avenir

Heading Four Avenir

Heading Five Avenir
Heading Five Avenir

Use a Rich Text Element (RTE) to create long-form content.

A rich text element (RTE) is the perfect element for creating long-form content for blog posts, about pages, biographies — you name it. Instead of adding individual heading, paragraph, list, or image elements, you can double click into a rich text element to create these different content elements directly.

Here is a blockquote sample

Heading Three

While grammatical and factual accuracy can't be ignored, incorporating psychological and emotional hooks to enhance buying, clicking, calling, and subscribing are the essence of productive copy.

With rich text elements you can add:

  • Paragraphs
  • Headings (H1-H6)
  • Images
  • Image Captions
  • Image alt attributes
  • Custom code
  • Block quotes
  • Unordered Lists (bulleted)
  • Ordered Lists (numbered)
  • Videos (YouTube, Vimeo)
  • Rich media (Google maps, SoundCloud, Imgur, Giphy, Codepen, and more)

For any text elements, you can add additional formatting:

  1. Links (URL, page, email, etc.)
  2. Bold text
  3. Italic text
buttons

These are just a couple of the psychological principles that direct our attention, and our subconscious, to where the designer wants it to be.

icons

Icons are a fundamental part of a good design system and are very helpful for marketing materials.

icons

Icons are a crucial part of any design system or product experience. Icons help us quickly navigate.

social icons

There aren't many people who love to design icons, and even fewer who are great at it.

FORMS

To the untrained eye, good design might seem like a series of happy accidents.

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Badges

Everything’s designed. Few things are designed well.

Blue

Badge Text

Black

Badge Text

White

Badge Text

Badge Uppercase

Badge Text

Black

Badge Text

White

Badge Text
Profile Picts

Genius is the ability to reduce the complicated to the simple.

Large

Medium

Small

Group

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